K-Beauty Market Briefing

Written daily for global buyers. Each item is an original English summary of a Korean-language source with a one-line buyer takeaway — never a repost. Subscribe via RSS.

  • regulation Seoul will host the world's first summit of cosmetics regulators in September
  • regulation Vietnam's new cosmetics decree puts sunscreen and whitening SKUs under the microscope
  • demand K-beauty's growth map widens: global sales up 53% with Latin America the steepest curve
  • trade K-beauty posts a record first half, and Europe is the fastest-moving column
  • regulation Two EU labelling deadlines land in the last days of July
  • demand Korean brands are converting Europe from export line to shelf presence
  • investment Global money is buying into K-beauty by the share, not the whole company
  • regulation Three weeks out, EU packaging rules become K-beauty's next compliance gate
  • demand Britain has moved Korean sheet masks past novelty into repeat buying
  • regulation PDRN products carry a second US gatekeeper most exporters never check
  • investment Ark&Partners buys control of Hwahae, Korea's beauty ingredient-data platform
  • demand COSRX, SKIN1004 and Beauty of Joseon open Brazil through Sephora
  • regulation The US finally opens its sunscreen monograph, and Korean ODMs are first through the door
  • trade Record first half for Korean cosmetics exports as the US and UK outpace a shrinking China
  • regulation Indonesia's halal rule stops being a marketing badge and becomes an import gate
  • investment Fashion group F&F goes shopping for beauty targets after its first fragrance deal
  • demand Amazon's logistics leadership walks the floor at a Korean beauty device plant
  • regulation Sample: US FDA advances MoCRA enforcement timeline for imported cosmetics