Korean Hair Care Wholesale: Perfume Shampoo, Scalp Care, and Treatments
Last updated: July 2026 · Published openly by AndKBeauty — no login required.
Korean hair care is following the skincare playbook internationally: ingredient-led scalp care (salicylic scaling, biotin, rosemary), perfume shampoos with luxury-fragrance positioning, and salon-grade protein treatments at drugstore prices. It is an under-served category in Western K-beauty retail — most stores stock skincare only, leaving hair care shelf space open.
One structural note: hair care is heavy. Freight planning drives profitability more than in any other K-beauty category.
Typical wholesale terms — Korean hair care (FOB Korea)
| Product | Typical MOQ per SKU | Wholesale price range (USD) | Shipped weight |
|---|---|---|---|
| Perfume shampoo (500ml) | 50–200 units | $4.50–$9.00 | ~600g/unit |
| Scalp scaler/tonic | 50–200 units | $4.00–$8.50 | ~300g/unit |
| Protein treatment/mask (300ml) | 50–200 units | $4.00–$8.00 | ~400g/unit |
| Hair oil/essence (100ml) | 50–200 units | $3.50–$7.50 | ~180g/unit |
Ranges reflect typical FOB Korea terms observed across mainstream branded channels as of mid-2026; individual quotes vary by brand and volume.
Freight-aware assortment
Because a 100-unit shampoo order already weighs ~60kg, hair care rarely works as an air-only category. Two proven approaches: anchor hair care onto a larger mixed sea shipment, or lead with lightweight formats (oils, essences, treatment sachets) by air and introduce full-size bottles once volume justifies sea freight.
Frequently asked questions
What does Korean shampoo cost at wholesale?
Mainstream 500ml perfume and scalp-care shampoos typically wholesale at $4.50–$9.00 FOB Korea at 50–200 unit MOQs, retailing at $18–$30 in Western markets.
Why is hair care harder to import than skincare?
Weight. Full-size bottles push orders into sea-freight economics quickly — a 100-unit shampoo order weighs roughly 60kg. Start with light formats by air or consolidate hair care into larger mixed shipments.
Which Korean hair care segments sell best abroad?
Perfume shampoos and scalp scaling lines lead, with protein treatments strong among stores serving textured or chemically-treated hair customers. Rosemary and biotin lines map neatly onto existing Western search demand.
Are there compliance issues with hair care?
Standard cosmetic rules apply in most markets. Watch claim language on hair-loss-related products — anti-hair-loss claims are regulated (quasi-drug territory in Korea itself) and should be avoided in resale marketing unless the product holds relevant market-specific status.
Related guides
- K-Beauty Wholesale Lead Times and Shipping Guide
- Korean Men's Skincare Wholesale Guide
- Korean Cosmetics MOQ Guide by Category and Channel
See all guides: K-Beauty Wholesale Buyer Guides
Ready to source? AndKBeauty consolidates multiple Korean brands into one low-MOQ shipment with open pricing. Contact us for a quote or sample order.