Korean Cica (Centella) Skincare Wholesale: Category and Sourcing Guide
Centella asiatica (cica) represents a cornerstone ingredient in Korean derma-cosmetics, designed to soothe and support skin barriers for sensitive and post-procedure applications. This category demonstrates strong customer retention, making it a reliable foundation for skincare retailers.
The cica product landscape includes creams, serums, ampoules, toner pads, sun care items, and sheet masks, predominantly offered by derma-positioned Korean brands.
Typical wholesale terms — cica category (FOB Korea)
| Product | Typical MOQ per SKU | Wholesale price range (USD) | Lead time |
|---|---|---|---|
| Cica cream (50–80ml) | 50–200 units | $4.50–$9.50 | 5–10 days |
| Cica serum/ampoule (30–55ml) | 50–200 units | $4.00–$9.00 | 5–10 days |
| Cica toner pads (60–70 pads) | 50–200 tubs | $5.00–$9.00 | 5–10 days |
| Cica sheet masks | 100–600 pcs | $0.50–$1.50/pc | 5–10 days |
Pricing reflects typical FOB Korea terms across mainstream branded channels as of mid-2026; quotes vary by brand and volume.
Positioning notes for retailers
Cica formulations achieve quasi-derma standing without drug classification in most regions, though claim language carries regulatory significance: soothing and barrier-care claims travel safely across regulatory regimes, while healing or treatment assertions risk reclassification. Derma-brand pricing typically exceeds mainstream alternatives by 10–30%, supporting premium retail positioning.
Frequently asked questions
Which Korean cica products should a new retailer stock first?
A cica cream paired with a soothing toner pad represents the standard entry approach — both formats offer broad applicability and wholesale between $4.50–$9.50 per unit.
What does cica skincare cost at wholesale from Korea?
Mainstream derma-brand cica creams and serums typically run $4.00–$9.50 FOB per unit at 50–200 unit minimums, with tier discounts beginning around 300 units.
Are cica products regulated differently from regular cosmetics?
Standard cosmetic classification applies in most markets when claims remain cosmetic in nature (soothing, moisturizing). Marketing focused on healing or scar treatment may trigger drug reclassification.
Do cica products suit sensitive-skin merchandising?
Yes — this represents the category's primary positioning. Most Korean cica formulations are fragrance-free or low-irritant with corresponding testing documentation available from suppliers.